If you sell products on Amazon, you have two main options for shipping: Fulfilled by Amazon (FBA) or Fulfilled by Merchant (FBM). While FBA is a popular choice, FBM has its own advantages that make it worth considering. Here are some reasons why using FBM can be a smart move for your Amazon business.
More Control Over Shipping
When you use FBM, you are responsible for shipping the products directly to customers. This gives you more control over the shipping process and allows you to customize it to meet your customers’ needs. You can choose the carrier, the shipping speed, and even add special instructions to ensure that the product arrives in perfect condition. With FBA, Amazon takes care of shipping, but you have less control over the process.
FBA fees can add up quickly, especially if you sell products that are heavy or bulky. When you use FBM, you can save money on fees, which can help you increase your profits. With FBM, you only pay for the actual shipping costs, which are often lower than the fees charged by FBA.
Easier to Test New Products
If you’re just starting out on Amazon or are testing a new product, FBM can be a good way to get started. Since you don’t have to send your products to Amazon’s warehouse, you can start selling right away. This allows you to test the market and see if there’s a demand for your product before you invest in FBA.
More Personalized Customer Service
When you ship products yourself, you have more opportunities to provide personalized customer service. You can include handwritten notes, special packaging, or even small gifts to show your customers that you care about their experience. This can lead to more positive reviews and repeat customers.
Better for Certain Product Types
FBM can be a better option for certain product types, such as handmade items or products that require customization. These products often require more attention to detail, and FBM allows you to provide that level of attention.
By using FBM, you can have more control over the shipping process, save money on fees, test new products more easily, provide personalized customer service, and cater to certain product types. If you’re considering FBM, be sure to weigh the pros and cons and choose the option that’s best for your business. At Oh Hey OA, we provide FBM and FBA services so contact us today if you have any questions.